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HP Pangkas Harga TouchPad untuk Menyaingi iPad

15 Agu, 2011

Juandry9

Pipes Output

HP Pangkas Harga TouchPad untuk Menyaingi iPad

Aug 15th 2011, 14:54

TEMPO Interaktif, Jakarta- Produsen tablet tampaknya masih terus dibayang-bayangi kepopuleran produk besutan Apple, iPad. Hewlett-Packard Co., misalnya, terpaksa memangkas harga tablet buatannya TouchPad.

Nilainya tak tanggung-tanggung yakni mencapai US$ 100. Tentu ini semua demi bertahan dalam persaingan dengan iPad.

Pada Juni lalu, HP menyatakan harga TouchPad dengan kapasitas 16 GB sebesar US$ 499,99 dan US$ 599,99 untuk yang berkapasitas 32 GB.

Sementara itu saat ini, harga yang terpampang di situs resmi HP untuk kedua tablet ini turun US$ 100."Menurunkan harga adalah tindakan yang tepat untuk menaikkan permintaan," ujar Brian Marshall, analis dari perusahaan riset Gleacher & Co.

Ia juga menambahkan bahwa seharusnya HP memasang harga di bawah iPad pada saat peluncuran TouchPad pada bulan lalu.

"Produk baru yang dijual dengan harga sama dengan iPad sungguh tidak masuk akal," ujarnya menambahkan.

BLOOMBERG | RATNANING ASIH

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